Forum Posts

hremon716
Feb 24, 2022
In Fashion Forum
Your email appears to be for someone else 2. Boring, sloppy or non-existent images 3. Hard copy, banal, unusual 4. Your subject line makes the email look like it can wait 5. Users don't want to scale your unsegmented walls of text 6. No Personality Conclusion Everyone uses shortcuts to make decisions. From what clothes to wear to what food to eat – humans rely on their emotional intuition at all times. Time is limited. So when we make a quick decision like whether or not to open an email , we have to ask ourselves if it's worth the time and our attention. If the answer is no, we close it, delete it or archive it. The decision is made in seconds, but understanding the complex psychological framework at play is key to building customer loyalty and growing your brand. So why are people unsubscribing? Well, there are several reasons. 1. Your email appears to be for someone else Customizing your emails for different audience groups goes a long way in building rapport with your customers. You certainly don't need to send a separate email to each customer, but addressing the specific needs of your customer segments is great for building relationships. For example, contacting a user on their birthday with a discount or adding E-Commerce Photo Editing Service dynamic content to create personalized images are great ways to make customers feel special . If you're selling through an online store, consider sending abandoned cart emails and follow-up emails. Any way of connecting with your customers that meets their needs and references personalized information helps build trust. 2. Boring, sloppy or non-existent images Images are indispensable in your email marketing. Text-only emails look spammy to users unless they come from a recognized email address. They also seem to spam for mail hosts. Messages containing only an image and a few lines of text have a very high risk of being marked as spam. You want to aim for a text-to-image ratio of around 60/40. If you are still unsure whether your email has a high chance of being marked as spam , you can always check the Spam Checking tab in the verification section to check if any text in your email is likely to be marked as spam. trigger spam. filters. Studies have shown that there is a strong correlation between a person's emotional state and what they perceive visually. Users are sensitive to images that resonate with them on an emotional level and make them feel high energy emotions.
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hremon716
Feb 24, 2022
In Fashion Forum
2017 couldn't have ended with a more coveted accolade: inclusion in Deloitte's Technology Fast 500 EMEA 2017 ranking , which is the list of companies operating in a variety of technology sectors that recorded the highest percentage of revenue growth highest turnover between 2013 and 2016. Thanks to an average revenue growth of 240% between 2013 and 2016, MailUp ranked 471st in EMEA and 6th in Italy. This was achieved through hard work both in terms of entrepreneurship and technological research. Pictured: Nazzareno Gorni, CEO of MailUp Group, and Luca Azzali, Managing Director of MailUp (center and right), recipients of the Deloitte distinction. Read the story > Here is an exceptional year 2018 We certainly didn't spare ourselves in 2017, nor do we plan to do so next year. We'll be releasing a lot of new and very meaningful tech content, with a focus on messaging content and apps ...but we don't want to give too much E-Commerce Photo Editing Service away just yet. A special thank you to everyone reading and to all of our subscribers. Best wishes for an excellent year 2018 from the entire MailUp team: may the new year bring you satisfaction and success. That's why we work, both alone and with third-party companies, to foster the development of integrations that allow systems to talk and interact with each other, resulting in streamlined workflows and more efficient. Here are the key integrations we introduced in 2017: LeadsBridge , used to automatically sync contacts collected through Facebook lead ads with the MailUp platform database in real time. Vtiger , used to allow MailUp to communicate with the Vtiger CRM. PieSync , which allows two-way synchronization of data between MailUp and a host of other platforms. Passendo , used to turn newsletter traffic into a profitable new revenue stream through the insertion of advertisements. Discover all available integrations >
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hremon716
Feb 24, 2022
In Fashion Forum
An effective event callback makes it impossible to ignore key information, so details like event name , date, and location should always be listed in HTML text (so they always appear) and displayed on separate lines (not lost in the body of a paragraph). This is exactly what Social Media Week does in the example below. But what makes the reminder email special is that the details were presented on a background image. The tactic allowed SMW to display key details "above the fold" instead of below an image. Brands use text overlay with images all the time, but what's crucial here is that SMW's design includes live text over an image, along with a bulletproof CTA button . This way the details will still show , even if a player has disabled image display or the image is not loading. We don't see this technique used as often in emails, but it's a powerful way to optimize your message. 4. Include a map for in-person events The last thing you want at an in-person event is confusion among attendees about how to get there . If there's anything odd about your location, like spending time going through security, waiting for an elevator, or parking around the block, include it in your event reminder email. A simple but important way to make it Image Masking Service easier for participants to travel to an event? Just include a map. Event expert Eventbrite includes cards in all of its reminder emails, like this: Event reminder Eventbrite also includes add-to-calendar functionality, which is a smart way to help registrants put the event on their calendars and increase their likelihood of remembering to attend. 5. Optimize your subject line Ah, the good old subject line. Email marketers get angsty about writing and picking the best one. And it's no wonder: About 35% of subscribers decide whether or not to open your email based on the subject line alone . The good news: Event registrants are more likely to open your event reminder email since they've already started registering. Still, making sure your email stands out with a strong subject line is key to ensuring your reminder email does its job. Here is a sample subject line for reminder emails: You have a class coming up! Reminder for the introductory project management workshop Reminder for the Women's March in New York Event Reminder: An Evening with Ray Montaigne Reminder:
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hremon716
Feb 23, 2022
In Fashion Forum
Remember when we introduced the multi-channel pop-up form last spring? These are multi-channel pop-up subscription forms that you can use to collect email addresses and phone numbers from new contacts. Alright, now that we've refreshed your memory, let's take a look at the new features we've added (also in response to your suggestions): Profiling groups : a field (invisible to the user filling out the form) where you can insert one or more groups from your list, thus automating the sorting of new contacts into certain groups of recipients. This will make it even easier to create onboarding campaigns for new members (if you want ideas, we've covered them here) Display delay : this feature allows you to define a time interval (from 1 to 99 seconds) between the opening of the page of your site and the display of the pop-up. New features of pop-up forms While the first feature speeds up contact collection processes , the second is a small but equally important marketing feature . Here is an example: in your blog – where your objective is more informative than strictly commercial – the time interval between the opening of the page and the opening of the pop-up can be strategic, allowing the visitor time to get an idea of ​​the page's usefulness before inviting them to sign up to receive newsletter articles by email. Creating advanced profile filters is even faster We added new conditions to create a complex profile filter that contains multiple values . The new conditions are: "is one of them" "not part of it" This way you can add multiple values E-Commerce Photo Editing Service ​​separated by commas (without spaces), using up to 500 characters maximum. Here is an example (in the screenshot below). The condition "is one of these" allows us to insert four different values ​​related to the field city in the same filter: Milan, Rome, Naples, Catania. The new feature of profile filters The filter will search your database, locating only recipients residing in the cities of Milan, Rome, Naples and Catania. As mentioned, you can also do the reverse operation , excluding the same cities by setting the "is not one of them" condition. The new feature aims to streamline processes , in this case those related to setting up a profile filter. The result: one and only one filter for several values. Better platform performance At the same time, we also improved the performance of MailUp, with work that we call "under the hood" because it works behind the scenes of the platform. Over the summer months, our development team worked on: Reduce the number of resources downloaded from a web browser when a page is visited . This means 60-80% less data is downloaded, with significantly reduced app download times, especially on slower connections. Reduction in the number of calls to the MailUp database , in relation to the "identity" data of the account (domain, language, options, test status, etc.). Although some of these technical improvements are not very transparent, they have a very clear objective: to improve the loading times of most pages for the benefit of our customers, by improving the performance and stability of the platform. SMS alias: requesting it is even easier We will end with some news about the SMS channel.
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hremon716
Feb 23, 2022
In Fashion Forum
Retrieve the latest changes you made to an email, with just one click Pop-up forms: collecting new subscribers is now faster and more efficient Creating advanced profile filters is even faster Better platform performance SMS alias: requesting it is even easier Test the excellence of MailUp We would like to introduce you to our new feature sets, all with one small common denominator: they make operations on MailUp more agile and intuitive. From in-editor Undo and Redo commands, to functions that make subscriptions with pop-up forms faster and more efficient, to features for creating complex basic data filters. Last week we introduced new security and data protection features that work behind the scenes of the platform, and today we're coming to the surface to tell you about the new features you'll find just a click away . They all have one common denominator: speed and immediacy , allowing you to streamline some important email marketing operations: Creation of messages Collecting new subscribers via pop-up forms Segmentation of shipments via a master Image Masking Service data filter. While we're sure you'll notice the improvements the next time you access the platform, in today's post we'd like to discuss them in more detail, explaining the benefits , resources , and potential of new features. Retrieve the latest changes you made to an email, with just one click Often the speed of an operation is directly related to the amount of flexibility the tool you are working with allows you. And the new features of the BEE editor focus precisely on flexibility: now when you create your emails you will find a small panel of functions with which you can undo or redo the changes made to the message. The panel is both discreet and easy to use. Can you see it? In the screen below, it is located in the lower left corner. The new email review commands The panel consists of three elements corresponding to three different actions: Undo the last modification (textual or graphic) made to the message Repeat the changes you just deleted. The GIF below shows, better than words, how you can now manage changes to emails:The Undo and Redo commands View the history of changes made to the message . By clicking on the history icon (the leftmost), a drop-down list will open showing you the timeline of the last changes made to the email: in practice, you can go back and forth between the changes, choosing the one of the previous versions of the message.
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hremon716
Feb 23, 2022
In Fashion Forum
It's easy to think that this is purely a problem for customer service, but increasingly, service is inseparable from the product experience itself . For example, if you buy an Apple product, it's supported by the Genius Bar, which is an extension of the product experience - it's not a separate add-on. In fact, there are dedicated features in the operating system that help you connect to support resources provided by Apple. Customer service should no longer be seen as just a cost center to be minimized – it is increasingly a fundamental element of a successful customer relationship . And it's the strength and depth of those relationships that will determine which brands will survive, thrive or die in the coming age of conversational computing. In your opinion, what is the very first thing companies should do when entering the world of conversations? Conversational computing requires a more thoughtful approach to how relationships are built for trust, transparency, and reciprocity . This requires a completely redesigned approach to building an organization that values ​​user-centricity, empathy, clear and transparent E-Commerce Photo Editing Service communication, active listening, and support for multiple forms of diversity and inclusivity at all levels of the organization. business. This is even more true in the world of intent -driven voice computing , where it's no longer about the applications you create, but about the tasks you perform, the quality of your accomplishments, and the possibility someone remember your name. In the world of voice computing, if you're not a priority and provide lots of good feel and utility, you're dead . How do you do that? Well, unfortunately, there is no one-size-fits-all solution . However, after working at Uber (a model of one of the first "conversational brands"), several thoughts come to mind: Be clear about your core value proposition as expressed in the language of your customers Find out where your customers do most of their conversational computing (in what contexts do they expect you to be that you're not already) Clarify your offerings with Christian Claytonson 's Jobs to Be Done framework and develop a strategy to design products that satisfy specific user intent in specific domains, contexts, or channels.
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