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Maichel David
Apr 13, 2022
In Fashion Forum
According to the US technology media Techcrunch report: Facebook is testing a music short video application in the form of a product similar to TikTok (the overseas version of Douyin). In the PC Internet era, when Chinese users were still content with QQ, forums and community text exchanges, Facebook has become popular among young people with the help of photo competitions. In the era of mobile Internet, WeChat entered the social scene through text and voice, and Instagram entered the social scene through image sharing. The video social products Houseparty and Monkey that emerged in the United States in 2017 have collectively encountered Waterloo in their imitations in China. Historical experience seems to imply that the introverted and conservative Eastern culture prefers words rather than images in social products. Even if it is a live broadcast product that is more popular in China than in the United States, it is only the Fax List anchor who appears on the scene, and it is essentially a text social product. Short videos have a higher threshold than graphic products, and seem to be less suitable for restrained oriental users. Therefore, when short video products are conquering cities around the world, and when American giants start copying from China for the first time, the cultural differences between China and the West are ineffective in this field. There must be other laws at work here. We can look at this phenomenon from another angle. The point that short video products really grab users is that young people all over the world like cool, personalized and interesting products. This has nothing to do with Eastern and Western cultures, it is only about youth. In China, Tencent deployed Weishi in the short video field very early, and later invested in Kuaishou. As of this month, Tencent has listed as many as twelve products, hoping to make a comeback in the short video field. Facebook is targeting Douyin? not that simple When Snapchat was on the rise, Facebook successively tested Poke, Slingshot, Rooms, Riff and other benchmark products.
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Maichel David
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