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mikecolince25
Apr 05, 2022
In Fashion Forum
The purpose of excavating the attributes of each component in the relationship is to grasp the core underlying logic common to attributes. Throughout the history of the development of the market economy, one of the characteristics of successful Fax List people in the business field is that they have found common attributes in their relationships. In marketing, if the relationship between consumers and products is only understood as "buying and selling", it is difficult to explain why Bubble Mart has made a lot of money in recent years, and it is also difficult to explain why luxury goods are sold at such high prices. Logic, it is also difficult to explain how the live broadcast reward happened. We need to further expand and explore the relationship between products and consumers. My thinking is that there are (at least) the following three relationships between Fax List products and consumers: "Consumer utilization of the product" is well understood. In this relationship, consumers use products for their own purposes, which is what we usually call "meeting user needs". However, in this relationship, consumers are not necessarily active. In some scenarios, consumers may passively (or unknowingly) have a relationship with the product. There are three main levels: Consumers buy products to solve certain problems in order to benefit their own survival and life. Buying masks, changing tires, renewing insurance, etc.; in terms of ensuring safety, products should be based on "what consumers are afraid of", and what they are afraid of is business, such as physical examination, people are Fax List afraid of death; Phone calls, online shopping, video calls, etc.; these are the user needs that most "tool products" capture. Essentially, consumers are buying "the time and effort that the product saves me." Consumers don't live in a vacuum, everyone lives in their own social relationships. All people need to establish themselves in social relationships.
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