Forum Posts

Monira Khatun
Jun 13, 2022
In Fashion Forum
"Wechat community diversion of low-priced bulk sms service courses into high-priced courses" is the most common conversion idea for online education and paid knowledge products. Low-cost courses have become the standard for each company in reducing user decision-making costs and leveraging user purchase conversion. After users enter the low-priced class pool of the product, they often support the community and operation teachers. Community bulk sms service transformation is the top priority of the "low to high" model. The role of the head teacher's operation is mainly to improve the stickiness and completion rate through regular class meetings, ranking lists, daily morning exercises, content popularization, and challenges. Community promotion: It is one of the most important meanings of WeChat groups for online education products. It can be roughly divided into three forms: One-way content: Create the bulk sms service impression of "a lot of dry goods" by sharing knowledge content; Two-way interaction: usually, two-way communication with the head teacher in answering questions, correcting activities, competitions, etc., stimulates the vitality of the group; Peer Pressure: One is to promote the completion of courses in the form of learning data rankings, check-in supervision, etc.; the other is to activate sharing within the group through bulk sms service triggers such as gifts, and apply peer pressure to promote the topic of learning motivation and course harvest. Course repurchase. In other online education products, there are also different operational activities to undertake to achieve emotional connection, learning assistance, and guaranteeing activity, etc., so I will not discuss too much here. 2. Community Marketing Promotion Renewal Fee Marketing transformation within the community is a major feature of group class products. In the private domain traffic pool built in the bulk sms service name of the learning group, users have no choice but to constantly accept conversion information. However, the value of the community is closely related to the course cycle. In the later stage of the course, the value of the community will continue to decline. How to transform the community with high turnover is a problem that the industry is constantly exploring. Know Your English In the half of the course on day 14, the "3-day group purchase" discount will be opened, and users will be stimulated to continue the course: On the one hand, more than half of the course, the user has completed the first step of bulk sms service course value experience; product: Recommended half-year course one year course one year business English In the30-day course package, it must be a longer-cycle course to lock in the user's life cycle in advance. At the same time, the head teacher also privately promotes small class courses on a small scale.
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Monira Khatun

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