Jul 31, 2022
In Fashion Forum
Find the "blind" spot Fortunately, there are powerful eye tracking and usability testing tools that can help you evaluate the performance of ad units placed on your website. You can track your users' optical movements and analyze them to improve conversion rates. This is one of the best ways to beat banner blindness. You can gather valuable insights on: The type of content that grabs the user's attention. The part of the website that visitors focus on. The part of the website that the visitor ignores. These insights are critical to understanding the aspects that cause banner blindness. Using eye-tracking tools, you can generate heatmaps that show the parts of your site that get the most attention and those that are ignored (blind spots). Image credit: Hotjar If the blind spot includes ad units, the page layout needs to be rethought. Consider your users Before deciding where to Latest Mailing Database place your ad, ask yourself the following questions: What are users trying to achieve by browsing my site? What do users do when they browse my site? Where is their focus? How can I incorporate ads without disrupting the user experience? How can I keep my page organized and engaging? Think like a user and you might rethink ad placement. If people can quickly find what they're looking for even with built-in banner ads, they'll keep coming back to your site. You need to place ads near the content users enjoy consuming and make sure they can easily find what they want. Take expert advice! Google recommends that you place banner ads above the page fold. In addition, the Nielsen Norman Group examined 1.5 million eye-tracking fixtures on hundreds of websites and found that people first focus on the top of the page when they open content on a website.