Apr 07, 2022
In Fashion Forum
Email marketing is a useful online marketing email list technique, but it's not easy. Creating the perfect email campaign takes a lot of effort and effort. Imagine the level of disappointment if you find that some audiences didn't receive the email because it was sent back as soon as you sent it. What is your email bounce rate? Bounce is an essential part of email marketing, but it has the power to lower bounce rates to lower levels. The main reasons for returning an email are:wrong email address: if the recipient's email address is invalid, the email sent will be returned. Invalid domain name: domain name that does not exist ip reputation: sending email over an ip with poor sender reputation can cause email bounces. Mail server: the recipient's email address may block mail delivery spam content: the subject or body of an email list that contains a spam element can cause the email to be caught by the spam filter. Below 2% is considered an acceptable email bounce rate. High rates mean that you need to follow these eight tips:authenticate domain avoid using free sender domains consider using a double opt-in clean the mailing list regularly test and segment mailing lists create compelling email content use a good email service provider (esp) maintain an analysis of email deliverability and performance 8 ways to reduce bounce rate 1. Authenticate the domain spf, dmarc, and dkim are the email list three main methods of email authentication, but research shows that about 80% of users use domains without such a policy. Domain authentication prevents negative security alerts from being sent to recipients. This has a positive impact on email deliverability and sender reputation, and ultimately reduces email bounce rates. 2. Avoid using free sender domains make sure you have a professional domain before launching an email marketing campaign. Using a free email domain such as "Gmail.Com" is more likely to be marked as spam, which can damage the reputation of the email sender and increase the rate of email returns.