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salma akter
Jul 31, 2022
In Fashion Forum
How should the brand overseas plan be promoted? Nowadays, the competition between enterprises is becoming more and more fierce, and more and more enterprises are joining cross-border e-commerce. Formulating a brand overseas plan can help cross-border e-commerce achieve brand overseas, provided that careful planning and preparation are required, as long as this The promotion is very smooth, so as to better promote the development of foreign trade, enhance the brand's popularity, and form an overseas market that belongs to its own brand. Let's take a look. 1. Brand Core Competitiveness The brand’s plan to go overseas naturally requires business email list the core competitiveness of the brand. Only with its own core competitiveness can a brand stand out in the fierce competition. Good access to overseas markets. 2. Brand positioning Brand positioning means that it is necessary to accurately locate the needs of consumers and achieve the purpose of establishing a good image in the minds of consumers. Therefore, it is necessary to have a clear division of the price of the brand, target customers and the market, and clear questions are required. Who is it to sell the product to? 3. Brand culture Brand culture is abstract, not concrete, because culture is invisible, so establishing brand culture needs to be reflected in the overseas plan, and the story and concept behind the brand must be accurately conveyed to customers, Resonate with consumers, so that the development of foreign trade will also become easier.
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salma akter

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