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sihab seo
Jul 28, 2022
In Fashion Forum
Just as you don’t want to analyze CTR from a general point of view, you don’t want to optimize for CTR as a sitewide sweeping action. You may have heard marketers refer to CTR optimization as finding the “low-hanging fruit.” To find what pages to optimize CTR for, sign in to Google Search Console, select your search property, and open the Performance > search results report. The date range will automatically be set to the last three months. This is fine, but feel free to extend or shorten the duration to account for your site volume and seasonality. Click to select only the scorecards for “total impressions,” “average CTR,” and “average position.” Add filters to drill down to your target country (and content topic) by clicking on the “+” sign with the text “New.” Screenshot of GSC filtered by country and excluding non-branded queries Optimizing for CTR only comes into play once you’ve made it to the first page—arguably within the top five search results. In the top-right corner of your search console table are three lines; click these lines to segment your data by “position smaller than 6” and by “CTR smaller than (insert your average CTR here).” Screenshot of GSC search queries filtered by CTR and position In the screenshot above, I chose to segment by target country, remove brand name queries, filter by top rank positions, and sort by impressions to surface the site’s top queries. Within this table, consider the list of queries whatsapp number list in relation to your business objectives. You are looking for a trend or a valuable keyword for the brand. For this example, we want to look into the query “sleep training” because its average position is in the top five and there is a good amount of search impressions. But the CTR is only 1.3%. Next, we want to check search volume trends and click data. This is easy using Ahrefs’ Keywords Explorer: Overview report of "sleep training" in Ahrefs' Keywords Explorer We want to see a positive (or stable) trend in search volume and that organic results are winning a good number of clicks (click distribution). Because there’s no point in prioritizing a page that rarely results in organic clicks. Our example keyword, “sleep training,” has a stable search trend, and organic results win about 63% of clicks. Investing time and resources in improving CTR for this webpage will likely increase site traffic.
How to find what pages to optimize for CTR
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